Prontua Phase 0 — Interview Synthesis (Live)
Product Strategy by product-lead in-progress
Prontua Phase 0 — Interview Synthesis
Last updated: 2026-03-31 | Owner: Product Lead (synthesis) | Input: Kindra/Saito (raw notes) Final deadline: 2026-04-14
Quick Counts (update after each interview)
| Metric | Count | % | GO threshold |
|---|---|---|---|
| Interviews completed | 0 | — | 8-10 total |
| Documentation in top-3 pain (unprompted) | 0 | 0% | ≥60% |
| Works at multiple clinics | 0 | 0% | ≥40% |
| Comfortable with per-note pricing | 0 | 0% | ≥60% |
| Van Westendorp “good deal” ≥R$3.00 | 0 | 0% | ≥60% |
| Would try R$49 device + 100 free notes | 0 | 0% | ≥70% |
| Interest in early testing | 0 | 0% | ≥50% |
Interview Rows
After each interview: fill in one row below. Include raw quotes where possible.
Interview 1
| Field | Response |
|---|---|
| Date | |
| Persona | |
| Role/context | |
| Top-3 pains (unprompted) | |
| Works at multiple clinics? | |
| Current documentation method | |
| Time spent on documentation/day | |
| Reaction to value prop | |
| Reaction to always-on recording | |
| Van Westendorp per-note range | |
| Good deal / Too cheap / Acceptable / Too expensive | |
| R$49 device + 100 free notes reaction | |
| Interest in early testing (1-5) | |
| Competitor mentions | |
| Key quotes | |
| Follow-up / beta candidate? |
Interview 2
| Field | Response |
|---|---|
| Date | |
| Persona | |
| Role/context | |
| Top-3 pains (unprompted) | |
| Works at multiple clinics? | |
| Current documentation method | |
| Time spent on documentation/day | |
| Reaction to value prop | |
| Reaction to always-on recording | |
| Van Westendorp per-note range | |
| Good deal / Too cheap / Acceptable / Too expensive | |
| R$49 device + 100 free notes reaction | |
| Interest in early testing (1-5) | |
| Competitor mentions | |
| Key quotes | |
| Follow-up / beta candidate? |
Interview 3
| Field | Response |
|---|---|
| Date | |
| Persona | |
| Role/context | |
| Top-3 pains (unprompted) | |
| Works at multiple clinics? | |
| Current documentation method | |
| Time spent on documentation/day | |
| Reaction to value prop | |
| Reaction to always-on recording | |
| Van Westendorp per-note range | |
| Good deal / Too cheap / Acceptable / Too expensive | |
| R$49 device + 100 free notes reaction | |
| Interest in early testing (1-5) | |
| Competitor mentions | |
| Key quotes | |
| Follow-up / beta candidate? |
Interview 4
| Field | Response |
|---|---|
| Date | |
| Persona | |
| Role/context | |
| Top-3 pains (unprompted) | |
| Works at multiple clinics? | |
| Current documentation method | |
| Time spent on documentation/day | |
| Reaction to value prop | |
| Reaction to always-on recording | |
| Van Westendorp per-note range | |
| Good deal / Too cheap / Acceptable / Too expensive | |
| R$49 device + 100 free notes reaction | |
| Interest in early testing (1-5) | |
| Competitor mentions | |
| Key quotes | |
| Follow-up / beta candidate? |
Interview 5
| Field | Response |
|---|---|
| Date | |
| Persona | |
| Role/context | |
| Top-3 pains (unprompted) | |
| Works at multiple clinics? | |
| Current documentation method | |
| Time spent on documentation/day | |
| Reaction to value prop | |
| Reaction to always-on recording | |
| Van Westendorp per-note range | |
| Good deal / Too cheap / Acceptable / Too expensive | |
| R$49 device + 100 free notes reaction | |
| Interest in early testing (1-5) | |
| Competitor mentions | |
| Key quotes | |
| Follow-up / beta candidate? |
Interview 6
| Field | Response |
|---|---|
| Date | |
| Persona | |
| Role/context | |
| Top-3 pains (unprompted) | |
| Works at multiple clinics? | |
| Current documentation method | |
| Time spent on documentation/day | |
| Reaction to value prop | |
| Reaction to always-on recording | |
| Van Westendorp per-note range | |
| Good deal / Too cheap / Acceptable / Too expensive | |
| R$49 device + 100 free notes reaction | |
| Interest in early testing (1-5) | |
| Competitor mentions | |
| Key quotes | |
| Follow-up / beta candidate? |
Interview 7
| Field | Response |
|---|---|
| Date | |
| Persona | |
| Role/context | |
| Top-3 pains (unprompted) | |
| Works at multiple clinics? | |
| Current documentation method | |
| Time spent on documentation/day | |
| Reaction to value prop | |
| Reaction to always-on recording | |
| Van Westendorp per-note range | |
| Good deal / Too cheap / Acceptable / Too expensive | |
| R$49 device + 100 free notes reaction | |
| Interest in early testing (1-5) | |
| Competitor mentions | |
| Key quotes | |
| Follow-up / beta candidate? |
Interview 8
| Field | Response |
|---|---|
| Date | |
| Persona | |
| Role/context | |
| Top-3 pains (unprompted) | |
| Works at multiple clinics? | |
| Current documentation method | |
| Time spent on documentation/day | |
| Reaction to value prop | |
| Reaction to always-on recording | |
| Van Westendorp per-note range | |
| Good deal / Too cheap / Acceptable / Too expensive | |
| R$49 device + 100 free notes reaction | |
| Interest in early testing (1-5) | |
| Competitor mentions | |
| Key quotes | |
| Follow-up / beta candidate? |
Interview 9 (if needed)
| Field | Response |
|---|---|
| Date | |
| Persona | |
| Role/context | |
| Top-3 pains (unprompted) | |
| Works at multiple clinics? | |
| Current documentation method | |
| Time spent on documentation/day | |
| Reaction to value prop | |
| Reaction to always-on recording | |
| Van Westendorp per-note range | |
| Good deal / Too cheap / Acceptable / Too expensive | |
| R$49 device + 100 free notes reaction | |
| Interest in early testing (1-5) | |
| Competitor mentions | |
| Key quotes | |
| Follow-up / beta candidate? |
Interview 10 (if needed)
| Field | Response |
|---|---|
| Date | |
| Persona | |
| Role/context | |
| Top-3 pains (unprompted) | |
| Works at multiple clinics? | |
| Current documentation method | |
| Time spent on documentation/day | |
| Reaction to value prop | |
| Reaction to always-on recording | |
| Van Westendorp per-note range | |
| Good deal / Too cheap / Acceptable / Too expensive | |
| R$49 device + 100 free notes reaction | |
| Interest in early testing (1-5) | |
| Competitor mentions | |
| Key quotes | |
| Follow-up / beta candidate? |
Kill Criteria Scorecard (fill after all interviews)
| Criterion | GO (≥) | Result | % | Decision |
|---|---|---|---|---|
| Documentation in top-3 pain | 60% | |||
| Works at multiple clinics | 40% | |||
| Comfortable with per-note pricing | 60% | |||
| Van Westendorp “good deal” ≥R$3.00 | 60% | |||
| Would try R$49 device + 100 free notes | 70% | |||
| Interest in early testing | 50% |
Criteria met: _/6 | Decision: (GO requires 4+ criteria above threshold)
Van Westendorp Distribution
Record price ranges from all interviews for analysis
| Participant | Too Cheap | Cheap/Acceptable | Good Deal | Too Expensive |
|---|---|---|---|---|
| 1 | ||||
| 2 | ||||
| 3 | ||||
| 4 | ||||
| 5 | ||||
| 6 | ||||
| 7 | ||||
| 8 | ||||
| 9 | ||||
| 10 | ||||
| Median |
Segment Comparison
| Segment | n | Doc in top-3 | Multi-clinic | Per-note OK | R$49 device OK |
|---|---|---|---|---|---|
| Multi-clinic vet (Marina) | |||||
| Clinic owner (Pedro) | |||||
| Mobile vet (Camila) |
Beta Candidate Pool
| Name | Clinic | Persona | Interest (1-5) | Contact |
|---|---|---|---|---|
CPO Final Recommendation
To be filled by Product Lead on 2026-04-14 after all interviews
Interviews completed: _/8-10
Decision: GO / NO-GO / CONDITIONAL GO
Rationale:
If GO — Phase 1 trigger:
- Beta cohort: X vets confirmed
- Device cost: R$49 x X = R$X
- 30-day target: X SOAP notes generated
- Next milestone: 2026-05-12
If NO-GO — What we learned:
If CONDITIONAL GO — Conditions: